The Happiness Counts project
The Happiness Counts project – so named by the young people involved with the project – has now concluded with the Backing the future report.
The project is a partnership between Action for Children and nef (the new economics foundation), one of the UK’s leading independent think-and-do-tanks.
The Backing the future report calls on governments to invest in preventative services for children and young people. We show that investing now to promote children’s wellbeing is in the public interest, not just because it ensures more effective use of public resources but because it delivers improved social outcomes and ultimately, benefits us all.
Governments across the UK can configure targeted and universal service provision for children in a way that positively impacts on their experiences and on their longer term outcomes. There needs to be a cross party commitment to invest in essential universal services to build the foundations of a society that is better and fairer for our families and communities, and where children can live happy and fulfilled lives.


